In 2008 over 500 of the 922 traffic fatalities in South Carolina were the result of run-off-road (ROR) crashes. A ROR crash occurs about every half hour somewhere in the state. At least one person dies everyday in South Carolina in a ROR crash.

SCDOT is adding low cost safety features such as rumble strips to help drivers avoid being involved in a ROR crash. Rumble strips are raised or grooved patterns in the pavement that act as alarms for drivers, letting you know if your vehicle has veered out of the lane.

Rumble strips have proven to be one of the most cost effective ways of reducing ROR crashes. Rumble strips can reduce ROR crashes by up to 80%.

SCDOT, through a grant from the Roadway Safety Foundation, is launching a statewide campaign to educate the public about the safety benefits of rumble strips. The campaign includes a television public service announcement, a radio public service announcement, and a brochure.

PSA Windows - wmv format (7.49mb)
PSA Mac - mov format (7.93mb)

Remember the three R’s of rumble strip safety:

• Recognize rumble strips when you see them on the roadway.
• React in a calm manner if you encounter these safety devices. Stay off the gas and off the brake!
• Recover by allowing the rumble strip to help you regain control safely.